We respect your privacy and are committed to protecting it through our compliance with this privacy policy (“Policy”). This Policy describes the types of information we may collect from you or that you may provide (“Personal Information”) on the rigorous.co website (“Website” or “Service”) and any of its related products and services (collectively, “Services”), and our practices for collecting, using, maintaining, protecting, and disclosing that Personal Information. It also describes the choices available to you regarding our use of your Personal Information and how you can access and update it.

This Policy is a legally binding agreement between you (“User”, “you” or “your”) and Rigorous LLC (“Rigorous LLC”, “we”, “us” or “our”). If you are entering into this Policy on behalf of a business or other legal entity, you represent that you have the authority to bind such entity to this Policy, in which case the terms “User”, “you” or “your” shall refer to such entity. If you do not have such authority, or if you do not agree with the terms of this Policy, you must not accept this Policy and may not access and use the Website and Services. By accessing and using the Website and Services, you acknowledge that you have read, understood, and agree to be bound by the terms of this Policy. This Policy does not apply to the practices of companies that we do not own or control, or to individuals that we do not employ or manage.

Collection of information

At Rigorous, we gather various types of information to enhance your experience on our Website and to improve the overall quality of our Services. This section details the information we collect, including new methods introduced through the use of tracking pixel technology.

  • Traditional Collection Methods: We collect Personal Information that you voluntarily provide, such as your name, email address, and other contact details when you use our Website or Services. This may include information you submit through forms, surveys, or any communication with us.
  • Usage Data and Cookies: We automatically collect certain usage data when you access our Website. This includes information like your IP address, browser type, operating system, referring URLs, and information about your interactions with our Website. We also use cookies to remember user preferences and session information.
  • Tracking Pixels: We have implemented tracking pixels on our Website. These are small graphic images embedded invisibly on our web pages or in emails. Tracking pixels collect data including, but not limited to:
    • IP Address: Identifies your device and its approximate location.
    • Browsing Behavior: Tracks your movements and interactions on our Website, such as pages visited and links clicked.
    • Device Information: Gathers details about the device used to access our Website, such as device type, screen size, and browser type.
    • Referral Data: Records how you arrived at our Website, whether through a direct link, search engine, or referring website.
  • Purpose of Data Collection via Tracking Pixels:
    • Analytics: To analyze trends, administer the Website, track user movements on the Website, and gather demographic information about our user base.
    • Personalization: To tailor your experience on our Website, such as presenting content based on your interests and past interactions.
    • Marketing: To evaluate the effectiveness of our marketing campaigns and strategies, and to provide more targeted and relevant communications and advertisements.
  • Integration with HubSpot: The data collected by our tracking pixels is integrated with HubSpot, our customer relationship management (CRM) platform. HubSpot assists us in organizing, analyzing, and utilizing the data for improved customer engagement and service delivery. The integration allows us to create a more cohesive and personalized experience for you by aligning our Website analytics with customer service and marketing efforts.

By using our Website and Services, you consent to the collection and use of your information as described in this section. We are dedicated to handling your Personal Information with care and in compliance with applicable data protection laws. This Policy will be regularly reviewed and updated to reflect new technologies and practices in data collection and usage.

Privacy of children

We do not knowingly collect any Personal Information from children under the age of 18. If you are under the age of 18, please do not submit any Personal Information through the Website and Services. If you have reason to believe that a child under the age of 18 has provided Personal Information to us through the Website and Services, please contact us to request that we delete that child’s Personal Information from our Services.

We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce this Policy by instructing their children never to provide Personal Information through the Website and Services without their permission. We also ask that all parents and legal guardians overseeing the care of children take the necessary precautions to ensure that their children are instructed to never give out Personal Information when online without their permission.

Use and processing of collected information

We act as a data controller and a data processor when handling Personal Information, unless we have entered into a data processing agreement with you in which case you would be the data controller and we would be the data processor.

Our role may also differ depending on the specific situation involving Personal Information. We act in the capacity of a data controller when we ask you to submit your Personal Information that is necessary to ensure your access and use of the Website and Services. In such instances, we are a data controller because we determine the purposes and means of the processing of Personal Information.

We act in the capacity of a data processor in situations when you submit Personal Information through the Website and Services. We do not own, control, or make decisions about the submitted Personal Information, and such Personal Information is processed only in accordance with your instructions. In such instances, the User providing Personal Information acts as a data controller.

In order to make the Website and Services available to you, or to meet a legal obligation, we may need to collect and use certain Personal Information. If you do not provide the information that we request, we may not be able to provide you with the requested products or services. Any of the information we collect from you may be used for the following purposes:

  • Send administrative information
  • Send product and service updates
  • Respond to inquiries and offer support
  • Improve user experience
  • Run and operate the Website and Services

Processing your Personal Information depends on how you interact with the Website and Services, where you are located in the world and if one of the following applies: (i) you have given your consent for one or more specific purposes; (ii) provision of information is necessary for the performance of this Policy with you and/or for any pre-contractual obligations thereof; (iii) processing is necessary for compliance with a legal obligation to which you are subject; (iv) processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in us; (v) processing is necessary for the purposes of the legitimate interests pursued by us or by a third party. We may also combine or aggregate some of your Personal Information in order to better serve you and to improve and update our Website and Services.

Note that under some legislations we may be allowed to process information until you object to such processing by opting out, without having to rely on consent or any other of the legal bases. In any case, we will be happy to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Information is a statutory or contractual requirement, or a requirement necessary to enter into a contract.

Text Messaging for Customer Support

In our ongoing effort to enhance customer support and improve user experience, Rigorous LLC may offer text messaging (SMS) support services. This section outlines our practices regarding the collection, use, and protection of Personal Information related to these text messaging services.

  1. Collection of Phone Numbers: To provide text message support, we may collect your mobile phone number. This collection will occur with your explicit consent, either during your use of our Website and Services or at a separate time specifically for this purpose.
  2. Use of Text Messaging: We will use your mobile phone number exclusively for customer support purposes, including responding to your inquiries, providing assistance related to our Services, and sending updates or notifications pertinent to your use of our Services.
  3. Consent and Opt-out Options: By providing your mobile phone number, you consent to receive text messages from us for customer support purposes. You may opt-out of receiving text messages at any time by replying with a specific keyword (e.g., STOP) or by contacting us at hello@rigoroustech.com. Upon receiving your opt-out request, we will cease sending text messages to your mobile phone number.
  4. No Additional Charges: While Rigorous LLC does not charge for sending text messages, standard message and data rates may apply according to your mobile phone carrier’s plan.
  5. Security and Privacy: We are committed to protecting the privacy and security of your Personal Information. Text messages sent and received for customer support purposes will be treated with the same level of security and confidentiality as outlined in other sections of this Policy.
  6. Changes to the Text Messaging Service: We reserve the right to modify or terminate our text messaging services at any time. Any significant changes affecting the use of your Personal Information in relation to text messaging services will be communicated to you in accordance with the ‘Changes and amendments’ section of this Policy.

By using our text messaging services for customer support, you acknowledge and agree to the terms outlined in this section, in addition to the broader terms of our Privacy Policy.

Disclosure of information

Depending on the requested Services or as necessary to complete any transaction or provide any Service you have requested, we may share your information with our affiliates, contracted companies, and service providers (collectively, “Service Providers”) we rely upon to assist in the operation of the Website and Services available to you and whose privacy policies are consistent with ours or who agree to abide by our policies with respect to Personal Information. We will not share any personally identifiable information with third parties and will not share any information with unaffiliated third parties.

Service Providers are not authorized to use or disclose your information except as necessary to perform services on our behalf or comply with legal requirements. Service Providers are given the information they need only in order to perform their designated functions, and we do not authorize them to use or disclose any of the provided information for their own marketing or other purposes.

We may also disclose any Personal Information we collect, use or receive if required or permitted by law, such as to comply with a subpoena or similar legal process, and when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.

Third-party data sharing and processing

Rigorous engages with various third-party service providers to process and analyze the data collected through our Website. This section details our practices and policies regarding the sharing and processing of such data by third-party entities.

  1. Data Sharing and Third-Party Processors: The information collected through tracking pixels, as well as other data gathered through our Website, may be shared with or processed by third-party service providers. These entities specialize in data analysis, marketing, customer relationship management, and other related services.
  2. Primary Third-Party Processors:
    • HubSpot: We use HubSpot as our primary customer relationship management platform. Data collected by tracking pixels on our Website is integrated with HubSpot, enabling us to manage customer interactions, analyze website traffic, and tailor our marketing and communication strategies. HubSpot processes this information to provide insights and to facilitate personalized user experiences and targeted marketing initiatives.
    • Marketing Platforms: We may also share pixel data with marketing platforms to assist in creating and managing targeted advertising campaigns. These platforms use the data to understand user preferences and behaviors, helping us to deliver more relevant and effective marketing content.
  3. Purpose of Data Sharing:
    • Data Analysis and Insights: Third-party processors analyze the collected data to provide us with insights regarding user behavior, website performance, and marketing effectiveness.
    • Marketing and Personalization: The data assists in the personalization of marketing and advertising content, making it more relevant to your interests and past interactions.
    • Service Improvement: Insights derived from the data help us enhance our Website and Services, ensuring a better user experience.
  4. Protection and Privacy Compliance: We require all third-party processors to adhere to strict data protection and privacy standards, in line with our own privacy commitments and applicable laws. These entities are contractually bound to protect any data they process and to use it only for the purposes specified by Rigorous LLC.
  5. Transparency and Choice: We are committed to maintaining transparency about our data sharing practices. Users have the option to opt out of certain types of data collection and processing. 

By using our Website and Services, you acknowledge and agree to the processing and sharing of your data as described in this section. We understand the importance of privacy and data security and remain dedicated to upholding these values in all our data practices.​

Retention of information

We will retain and use your Personal Information for the period necessary to comply with our legal obligations, to enforce our Policy, resolve disputes, and unless a longer retention period is required or permitted by law.

We may use any aggregated data derived from or incorporating your Personal Information after you update or delete it, but not in a manner that would identify you personally. Once the retention period expires, Personal Information shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification, and the right to data portability cannot be enforced after the expiration of the retention period.


Our Website and Services use “cookies” to help personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

We may use cookies to collect, store, and track information for security and personalization, and for statistical purposes. Please note that you have the ability to accept or decline cookies. Most web browsers automatically accept cookies by default, but you can modify your browser settings to decline cookies if you prefer.

Data analytics

Our Website and Services may use third-party analytics tools that use cookies, web beacons, or other similar information-gathering technologies to collect standard internet activity and usage information. The information gathered is used to compile statistical reports on User activity such as how often Users visit our Website and Services, what pages they visit and for how long, etc. We use the information obtained from these analytics tools to monitor the performance and improve our Website and Services. We do not use third-party analytics tools to track or to collect any personally identifiable information of our Users and we will not associate any information gathered from the statistical reports with any individual User.

Do Not Track signals

Some browsers feature a Do Not Track (DNT) setting, signaling to websites that you prefer not to have your online activities tracked. It’s important to distinguish between general tracking and the specific use or collection of information in connection with a website. Typically, tracking refers to the collection of personally identifiable information from consumers as they navigate different websites over time. However, the way browsers transmit DNT signals is not universally standardized. Consequently, our Website and Services are not currently configured to recognize or respond to DNT signals from your browser.

In addition to the traditional forms of tracking, we have implemented tracking pixel technology on our Website. Tracking pixels, also known as web beacons, are tiny, transparent images embedded in webpages and emails. Unlike broader tracking methods, these pixels specifically collect data related to user interactions and behaviors on our Website. This data helps us to better understand and analyze website traffic, user engagement, and the effectiveness of our content and marketing strategies. The information gathered through tracking pixels is used in conjunction with other data analytics tools, but it differs from cookies in its functionality. While cookies are stored on a user’s device and can retain user preferences and record session information, tracking pixels primarily transmit data to us or our third-party analytics providers about user activities on our site.

By using our Website and Services, you acknowledge and consent to our use of tracking pixels along with other tracking technologies as described in this Policy. For more information about Do Not Track protocols for browsers and mobile devices, or to learn about your available choices, you can visit internetcookies.com. We remain committed to respecting your privacy and limiting our use and collection of your Personal Information, as detailed throughout this Policy.

Social media features

Our Website and Services may include social media features, such as the Facebook and Twitter buttons, Share This buttons, etc (collectively, “Social Media Features”). These Social Media Features may collect your IP address, what page you are visiting on our Website and Services, and may set a cookie to enable Social Media Features to function properly. Social Media Features are hosted either by their respective providers or directly on our Website and Services. Your interactions with these Social Media Features are governed by the privacy policy of their respective providers.

Email marketing

We offer electronic newsletters to which you may voluntarily subscribe at any time. We are committed to keeping your e-mail address confidential and will not disclose your email address to any third parties except as allowed in the information use and processing section or for the purposes of utilizing a third-party provider to send such emails. We will maintain the information sent via e-mail in accordance with applicable laws and regulations.

In compliance with the CAN-SPAM Act, all e-mails sent from us will clearly state who the e-mail is from and provide clear information on how to contact the sender. You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails or by contacting us.

Opt-Out Policy

Rigorous is committed to providing you with meaningful choices about the information collected on our Website for third-party purposes. This Opt-Out Policy outlines your options for limiting the collection and use of your information.

1. Opting Out of Tracking Pixels:

  • Web Browser Settings: Most web browsers allow you to adjust settings to block or alert you about these pixels. You can usually find these settings in the ‘Privacy’ or ‘Security’ tabs.
  • Third-Party Tools: There are various third-party tools available that can help you manage the collection of data through tracking pixels.

2. Opting Out of Cookies:

  • Browser Settings: You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of the Website may become inaccessible or not function properly.
  • Cookie Management Tools: There are various online tools available that can assist you in managing your cookie preferences.

3. Email and Text Messaging:

  • Unsubscribe from Emails: You can opt out of receiving marketing emails from us by following the unsubscribe link in the email messages.
  • Opt-Out of Text Messages: To stop receiving text messages from us, reply with a specific keyword (e.g., STOP) or contact us at hello@rigoroustech.com.

4. Third-Party Analytics and Marketing Platforms:

  • Opt-Out Features: Many third-party analytics and marketing platforms offer opt-out features that prevent the use of your information for analytics and advertising purposes.
  • Network Advertising Initiative: You can also opt out of targeted advertising by using the opt-out tools provided by the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA).

5. Access and Control Over Personal Information:

  • Access and Update: You can request access to or the ability to update and correct your personal information.
  • Deletion Requests: You may also request the deletion of your personal information. Please note that certain information may be retained by us as required or permitted by law.

Links to other resources

The Website and Services contain links to other resources that are not owned or controlled by us. Please be aware that we are not responsible for the privacy practices of such other resources or third parties. We encourage you to be aware when you leave the Website and Services and to read the privacy statements of each and every resource that may collect Personal Information.

Information security

We secure information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. We maintain reasonable administrative, technical, and physical safeguards in an effort to protect against unauthorized access, use, modification, and disclosure of Personal Information in our control and custody. However, no data transmission over the Internet or wireless network can be guaranteed.

Therefore, while we strive to protect your Personal Information, you acknowledge that (i) there are security and privacy limitations of the Internet which are beyond our control; (ii) the security, integrity, and privacy of any and all information and data exchanged between you and the Website and Services cannot be guaranteed; and (iii) any such information and data may be viewed or tampered with in transit by a third party, despite best efforts.

Data breach

In the event we become aware that the security of the Website and Services has been compromised or Users’ Personal Information has been disclosed to unrelated third parties as a result of external activity, including, but not limited to, security attacks or fraud, we reserve the right to take reasonably appropriate measures, including, but not limited to, investigation and reporting, as well as notification to and cooperation with law enforcement authorities. In the event of a data breach, we will make reasonable efforts to notify affected individuals if we believe that there is a reasonable risk of harm to the User as a result of the breach or if notice is otherwise required by law. When we do, we will post a notice on the Website, send you an email.

Changes and amendments

We reserve the right to modify this Policy or its terms related to the Website and Services at any time at our discretion. We may also provide notice to you in other ways at our discretion, such as through the contact information you have provided.

An updated version of this Policy will be effective immediately upon the posting of the revised Policy unless otherwise specified. Your continued use of the Website and Services after the effective date of the revised Policy (or such other act specified at that time) will constitute your consent to those changes. However, we will not, without your consent, use your Personal Information in a manner materially different than what was stated at the time your Personal Information was collected.

Acceptance of this policy

You acknowledge that you have read this Policy and agree to all its terms and conditions. By accessing and using the Website and Services and submitting your information you agree to be bound by this Policy. If you do not agree to abide by the terms of this Policy, you are not authorized to access or use the Website and Services. 

Contacting us

If you have any questions, concerns, or complaints regarding this Policy, the information we hold about you, or if you wish to exercise your rights, we encourage you to contact us using the details below:


We will attempt to resolve complaints and disputes and make every reasonable effort to honor your wish to exercise your rights as quickly as possible and in any event, within the timescales provided by applicable data protection laws.